Gathering inspiration

One of my favourite parts of the brand identity design process is the gathering phase. Otherwise known as hanging out on Pinterest, Designspiration and in the magazines section of the newsagent; spending evenings getting pleasurably lost in beautiful websites; and digging through my boxes of printed things I've picked up and saved for future projects.

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Beauty branding: the basics

I was recently invited to be a guest on the lovely Formula Botanica's podcast, Green Beauty Conversations. It inspired me to share some insights here on the blog. Some beauty branding basics to get you thinking and help you figure out where to start when it comes to visual identity for skincare and haircare products.

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Vulnerability and the fear of putting ourselves 'out there'

I was talking to a client this morning about her website, which we are in the process of creating, and she mentioned that she's finding it hard to write the copy about herself and her services to go into the pages. It's something I hear a lot, when someone is putting themselves out there in some way. Whether it's writing about ourselves, getting photographs taken or posting on social media - we feel that what we create needs to be 'perfect' before it gets released into the world.

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Branding: where do I start?

When you have a new business, branding can seem like an overwhelming and scary task. You might be unsure of where to begin, what you need, and where to go to find it. The question of how your branding should look and feel, to communicate what you're about, is a big one.

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Choosing a business name

Naming your business can feel like a challenge because it's a long-term commitment. You can change your website, colours and logo during the life of your business without too much hassle (although I don't recommend doing so too often), but changing its name would be a huge decision. So there's a pressure to get it right from the start.

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