Beauty branding: your niche is your power
I wrote a post last year outlining some of my favourite tips for branding in the beauty industry, inspired by my guest slot on the wonderful Formula Botanica’s podcast, Green Beauty Conversations (and you can listen to that here).
One year later I thought it would be a great time to update and build on that advice, having worked with some completely amazing beauty startups to create gorgeous branding for their products and businesses in the meantime.
YOUR NICHE IS YOUR POWER
I’ve loved working with some fantastic indie beauty brands this year and here’s something I’ve become even more convinced of in that time: finding and owning your niche as a beauty entrepreneur is hugely important. With the natural and green beauty industry set to explode in the near future, it’s more vital than ever to have a clear identity and sense of what is different about what you do, in order to get noticed by the customers and retailers you’d love to buy from you.
Maybe you use an ingredient that’s unusual or particularly special.
Perhaps it’s your passion for your products and what you believe in.
It could be a certain way you want your customers to feel when they use your products.
An essential part of the branding process is teasing out these particular threads and bringing them to life in your brand. You may think you don’t have a niche, but during the discovery process we will find it and clarify it.
WHY IS A NICHE SO IMPORTANT?