Confident in Life
Brand identity, logo, business card
There were lots of things about this life and strategy coaching business and its wonderful founder, Kristina Rosenqvist, that stood out from the beginning. It was clear that Kristina had a warmth and positivity that would benefit her clients immensely, whether individuals working with her one-to-one or teams in corporate organisations. Alongside that was a precision and professionalism that made it clear she would Get the Job Done.
This was an immensely enjoyable brand to work on. I chose strong, clear colours to give the brand weight and with brightness to convey the inspiration and fun of Kristina's coaching process.
Bold type with movement and a range of logos also help communicate the organisation's strengths. It's a confident brand that speaks clearly for this fabulous business.