When Abbie from Hard Felt approached me for a new logo I knew it would be a really fun project to work on. The ethos behind Hard Felt - hen party stuff that doesn't suck - is very much up my street and I love the comic book and superhero-themed products that offer an alternative to the usual pink and sparkly hen accessories.
Abbie loved this bright typographic logo. It's modern and cool, and perfectly reflects the bold, offbeat style of the company and its products.
I also created a submark made from the initials ‘hf’ - submarks are great for where space is tight - for example a social media profile pic or in the corner of a slide presentation.