The brand design process

Brand discovery workbook

step one: contact & booking

When you get in touch with me, we'll have a chat by phone, in person or via Skype about your business, your requirements and budget.

I know that your business is personal and you pour your heart and soul into it, so you need to feel comfortable trusting me as your brand identity designer. If it feels the right fit, we'll book in your design project. I limit the number of projects I work on at any one time to give proper attention to each one, so there may be a short wait before yours begins.  I'll send you a Brand Discovery Workbook to complete during this time. The first instalment is invoiced to you at this point.

Brand styling consultation


An in-depth consultation drawing on your answers from the workbook and exploring directions for your brand. If an in-person session isn't possible, we can meet on Skype. In this session we'll really get to the heart of your where you want to go,  your business why, values and unique differences, and any visual inspirations or ideas you've had for your brand.

Discovery is a fun and essential part of the process, and it's all of this information that I will take away to translate into your new, fabulous visual identity.

Brand design meeting

STEP THREE: concept

Using our discovery insights, I'll create a vision board for your new brand, combining colours, typefaces, images, patterns and textures to form an overall look and feel. I'll send you this digitally and we'll discuss your feedback by phone, Skype or in person. Once we have agreed on the creative direction, it's time for...

Brand mood board


Now it's time to create your brand elements.

I'll design two to three logo concepts, which we will refine down to the final logo. I'll also create a colour palette, logo alternates or submarks, font palette and patterns, textures or icons, depending on what's required and the package you’ve chosen.

If I am creating a website or print material for you, I'll also begin the concepts for these at this stage.

Graphic designer


Your beautiful new brand identity is complete and you're ready to share it with the world. I will send you your brand style guide, logo and image files and any other items all packaged up and ready to go. The final invoice is due now too. Celebrate, show off your new look to everyone, feel like a superstar.