Brand identity, logo design, packaging
A brand and packaging design for Luscious Skincare. The owner, Dana Cooper, wanted a clear identity for her product range before its full journey to market, with a modern, fresh look. The skincare line would have marine algae as its key active ingredient, so I incorporated an oceanic theme into the brand using pattern and colour. I kept the rest of the packaging light and clean with a beautiful, curvaceous logo to hint at the luxe feel of the product within.