Private Dining London

logo, colour palette, business card


Natalie Cobb from Private Dining London approached me for a brand refresh for her successful private dining and event planning business based in London. Natalie is dynamic, enterprising and smart and from the discovery session and talking about design inspirations it was clear that the branding needed a clear, sharp look to reflect her approach and the business' spot in the market.

The logo icon is a pleasing combination of a plate and cocktail glass, which quickly gives a sense of the business' purpose and hints at the good times Natalie brings together. I paired the icon with a classic geometric sans-serif font. The colour palette and turquoise foiling on the business card add depth to the brand. The overall look is modern and sharp and perfect for Private Dining London.

Nancy has been very professional and I am so impressed with the customer experience. I am happy with my new branding and seeing it all come together has been such a pleasure. This will transform the appearance of my business and I have Nancy to thank for that!
— Natalie Ellen Cobb, Private Dining London