nutritional therapy logo

Roots & Shoots

logo | colour palette

A supportive, welcoming nutritionist service based in South West London.

I designed this logo to convey a natural, gentle feel that also reflects the genuine commitment of the business to helping clients’ wellbeing.

mood_board.jpg

The mood board combines gorgeous soft sage and moss greens with natural and botanical elements. This guided the design of the logo and colours as well as providing a creative direction for further development of the brand over time.