nutritional therapy logo

Roots & Shoots

logo | colour palette

A supportive, welcoming nutritionist service based in South West London.

I designed this logo to convey a natural, gentle feel that also reflects the genuine commitment of the business to helping clients’ wellbeing.


The mood board combines gorgeous soft sage and moss greens with natural and botanical elements. This guided the design of the logo and colours as well as providing a creative direction for further development of the brand over time.