brand identity | packaging
Tamara’s Sugar is a range of sugaring products made with the highest grade, organically sourced ingredients. As sugaring begins to grow in popularity worldwide as a healthier alternative to waxing, Tamara approached us to create a modern, fresh new look for this 10-year established business.
We created a clean, fresh look for the products by introducing a lovely core colour combination of soft apricot with an elegant brick orange logo, and a supporting palette of pastels to differentiate the product ranges.
We then developed packaging designs for the professional and retail products - creating excitement for the tribe of Sugaristas already loyal to the brand as well as the new customers discovering Tamara’s Sugar.