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Clarity Blend

Making aromatherapy accessible with a colourful, vibrant brand and packaging system.

BRAND IDENTITY | PACKAGING | ART DIRECTION

Photographers: Diana Stainton, Danni Maibaum. Stylist: Fi Campos
NAVIGATING THE BLENDS

Each of the 10 aromatherapy blends is defined with its own colourway and icon, helping customers to navigate across the wide range of products and quickly understand their properties.

The vibrant colours and simplicity in the design make Clarity Blend an approachable way to discover aromatherapy – a mission the founders are committed to.

We loved that the process starts with a deeper understanding of the brand, mission and vision – the process is both creative and analytical. Working with Aligned Design Co. has truly been one of the best decisions for our business. Since the rebrand we are in a completely different place.

Veronika Vasileva

Founder, Clarity Blend