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Mansfield College quad, Oxford

Mansfield College, Oxford

Creating a brand for an inclusive, dynamic Oxford College

BRAND IDENTITY | TONE OF VOICE | PRINT + DIGITAL DESIGN

Mansfield College is a part of the University of Oxford. Established in 1886, it welcomes the highest state sector intake of all the Oxford Colleges and has a forward-thinking, inclusive approach to educating the brightest minds.

Aligned Design Co. were engaged to create a brand identity to help it flourish in today’s digital and print communications – and make a compelling connection with its audiences by homing in on what makes the College the vibrant, open place it is.

The College, Archives + Crest

We spent time in discovery sessions with staff, exploring the site, and an afternoon in the College archives, diving into the origins of Mansfield, its architecture, and the design of the College crest.

A College crest is weighted with history and significance, as well as identity for its students, and so the evolution of the logo and crest was approached with careful consideration. The original essence is retained, while the style is updated with strong typography and a more streamlined design.

The new crest design includes a versatile single-colour version that can be used against the varied brand colours, giving lots of flexibility.

Colour + Shapes

Mansfield College embodies a dynamic attitude, world-class teaching and a supportive, diverse community. We wanted the brand’s colour palette to embrace this, so we chose warm, vibrant colours with a wide variety of shades.

We also took inspiration from the architectural features around the College buildings to create a series of illustrated shapes. Together with the colour palette, there are almost endless combinations and possibilities.

colour palette showing ten brand colours for Mansfield College, Oxford. Colours are named black purple, cadet blue, sky blue, library green, earth green, golden yellow, terracotta, mansfield red, sepia and chalk.

Type

We selected Domaine Display and DM Sans for for the brand typefaces. They’re a combination with a lot of versatility and distinct enough to become a recognisable feature of the brand.

“Aligned Design have been a joy to work with on this project. They really got under the skin of what the College is about, what makes it special, and how best to tell its amazing story through an inspired elevation of our brand identity. I LOVE what we’ve achieved together. The thoughtful and creative use of colour and architectural shapes in the new brand both evoke memories of being at Mansfield for our alumni, and make visitors and new students feel as though they’ve arrived at a familiar place helping them immediately feel part of the Mansfield community.

Jane Waghorn, head of communications