afrocenchix branding


brand identity | packaging

Afrocenchix is a natural hair care brand for afro and curly hair types. Founded by Joycelyn Mate and Rachael Corson, it was the first afro hair care range to be stocked in Whole Foods and is made with only natural ingredients.

afrocenchix label design
Afrocenchix haircare branding
activewear brand mood board

Joycelyn and Rachael came to us to create a new packaging look for the brand, following feedback from retailers that a fresher, more modern look was required to compete on the shelves.

We drew on the citrus ingredients and fragrance of the products to guide the colour choices, and a gorgeous swirl device to indicate that curly girls would find their holy grail product here.

The final look is clean yet warm and approachable, with plenty of scope for expansion as this company goes from strength to strength.

Our customers have loved the branding! We get positive feedback at every event and even randomly on social media and email.
— Rachael Corson, Founder, Afrocenchix