Kake & Cupkakery

brand identity


Yvonne Donald's bakery business is based in Birmingham and has a loyal following of fans who adore her celebration cakes and imaginative cupcakes. With flavours like chocolate & chilli, lemon limoncello and tomato soup, it was clear that the new brand identity would need to be fun, bold and gutsy to reflect what makes this business special.

For the colour palette I chose brights to really make the brand pop, with pastel alternate shades to give some softer options. The logo is bold and looks fab in all the different colour combinations. I also created a set of patterns and icons to complete the brand identity.

The new branding has made a massive difference.
I feel like a proper brand and my customers have bought into it too. It allows my personality to come out, as the look is different from other cake businesses. Having consistent colours and fonts makes it easier as I don’t have to think about what to use. And the logo I LOVE. It was the best decision I’ve made for my business.
— Yvonne Donald, Kake & Cupkakery