Kake & Cupkakery

brand identity


Yvonne Donald's bakery business is based in Birmingham and has a loyal following of fans who adore her celebration cakes and imaginative cupcakes. With flavours like chocolate & chilli, lemon limoncello and tomato soup, it was clear that the new brand identity would need to be fun, bold and gutsy to reflect what makes this business special.

For the colour palette I chose brights to really make the brand pop, with pastel alternate shades to give some softer options. The logo is bold and looks fab in all the different colour combinations. I also created a set of patterns and icons to complete the brand identity.

It’s been a pleasure working with you and I knew I’d made the right choice. I’m very pleased with everything and looking forward to using the new branding.
— Yvonne Donald, Kake & Cupkakery